Outerthere is an outdoor adventure community and media company. We host adventure group trips* in partnership with tour operators and venues for the purpose of producing relevant, brandable content. Outerthere co-develops and co-creates branded experiences and content for marketers who want to be associated with the "outdoor adventure lifestyle" and promotes packaged tours and branded merchandise to wildly loyal** and highly engaged*** community members. Our calendar and emails feature a variety of active, social get-togethers. Our #whatyoumissed content is highly sponsorable and sticky. And our adventure travel service, Further Out, complements and partners with professional outfitters and agencies.
See below for our sponsorship overview. Here's an example of how our sponsorships work spotlighting a major event sponsor. Here another type of sponsorship for a training gear company. And another for a manufacturer of ready-to-eat snacks. To learn more about how your brand can get in on all this, please fill out the form below.
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Salesnique, Inc. is the owner of the Outerthere brand and all related services. Below are some stats about the Outerthere Adventure Audience Network (Jan 2017):
* Outerthere promotes 35+ trips per year, year-round, with various partners across the Great New York Metro Area. Our partners promote dozens of activities beyond that. Combined, Outerthere and partners can put your brand directly in front of 100 to 500 outdoorsy people every weekend during peak seasons precisely when they're most ready to buy your products and services, in places where your brand does not have a storefront.
** Outerthere fam are loyal. They spend an an average of 5 to 10 minutes on our most popular landing pages. Outerthere fam are young, with 61% being A18-35. (Source: Google Analytics, Dec 2016). Outerthere fam are multicultural, with 17+ countries represented on trips throughout the year. (Source: Survey)
*** Outerthere regularly enjoys a 20-40% engagement rate (i.e. email opens, clicks, likes) across email and social media. Outerthere fam are mobile and social, with 3-digit increases in traffic to Outerthere.com via these channels in 2016 v 2015. (Source: Google Analytics, Dec 2016).